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Mobile Market Surveys

MCF Japan Mobile Market Surveys analyzes customer trends and preferences and show you which products are succeeding. International MCF members have access to a wide variety of survey results translated into English.

Sample Survey: "Current Status And Future Trends of Cellular Phones/PHS Usage"
Survey period: October 27-November 2, 2000 (This is the second survey in a series. The first in this series was conducted September 8 -15, 1999)
Conducted by: the MCF Research Subcommittee via PC Internet Website
Parameters: There were 21 questions with 1,089 respondents.
Respondents:
Gender: Male: 34.8%, Female: 65.2%

Age Group:
under 14:0.2%
15-19:4.7%
20-24:13.4%
25-29:23.4%
30-34:24.9%
35-39:16.8%
40-44:9.6%
45-49:3.7%
50-54:1.1%
55-59:0.4%
over 60:0.4%
Unknown:1.5%
   
Occupation:
Self-employed: 3.7%
Acctg./Admin.: 2.9%
Specialist/Tech.:20.4%
Clerical:15.8%
Sales/Svc. Industry:10.4%
Housewife:20.3%
Student:11.6%
Other:3.9%
Unemployed:3.3%
Unknown:7.7%



















Summary of Survey Results:
  1. Current Wireless Provider
  2. Current Provider vs. Future Desired Provider
  3. Information Service Usage
  4. Disposable Income Spent on Mobile
  5. Interest Level in Text Information Services
  6. Brand Recognition of Text Information Services
  7. Services not in Use Now, but Desired in Future
  8. Usage Scenarios
This Survey Was Based on the Following Assumptions:
  1. E-mail has already become an indispensable function.
  2. As fee-based services gain greater recognition, richer services will be in demand in the future.
  3. Cellular phones/PHS are more accessible during leisure hours, and are also highly compatible with other media.
  4. Consumers are becoming more critical of mobile data costs, including both data transport fees and content service fees.